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Black lesbians and racial identity in contemporary Cuba - Document - Gale Academic OneFile
That was the question faced by Subaru of America executives in the s. Rather than fight larger car companies over the same demographic of white, toyear-olds living in the suburbs, executives decided to market their cars to niche groups—such as outdoorsy types who liked that Subarus could handle dirt roads. Then they discovered a fifth: lesbians. When marketers talked to these customers, they realized these women buying Subarus were lesbian. The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV. For medical professionals, it was that a Subaru with all-wheel drive could get them to the hospital in any weather conditions.
Black lesbians and racial identity in contemporary Cuba
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